After many setbacks, their business began to succeed. They slowly began to realize that owning and operating a business provided the challenges and rewards they had been seeking. Jaco's communication skills were a great asset in developing a business, and despite his initial lack of experience in business, Jaco was determined to build a professional company.

He insisted on communicating his growing body of knowledge to his customers, believing that an educated customer would appreciate the value he offers. He believes that the exchange between a customer and a business must be mutually beneficial, and a business which offers value to its customers and long term customers.